{"product_id":"gesso-jute-rug","title":"Ferm Living Gesso Jute Rug - 1104271100","description":"\u003ch2\u003eFerm Living Gesso Jute Rug - 1104271100\u003c\/h2\u003e\n\u003cp\u003eThe Ferm Living Gesso Jute Rug is a stunning piece that combines traditional craftsmanship with modern design. Handwoven from hand-spun jute, this rug highlights the exceptional artisanal skill that goes into its creation. Its raised woollen lines flow gracefully through the surface, adding a sense of movement and fluidity to the design. This unique abstract pattern brings warmth and depth to any room, making it the perfect addition to a living space, bedroom, or hallway.\u003c\/p\u003e\n\u003cp\u003eThe Gesso Jute Rug doesn’t just add visual appeal; it also contributes texture and comfort to your home. Its jute material provides durability, while the woolen lines give it a soft, inviting feel underfoot. The intricate pattern is carefully crafted to ensure that it stands out while remaining versatile enough to complement various interior styles. Whether you're looking for a statement piece or a subtle enhancement for your decor, this rug does it all.\u003c\/p\u003e\n\u003cp\u003eThe Ferm Living Gesso Jute Rug brings natural elegance to any room, making it an ideal choice for those who value both design and sustainability. Its handwoven nature ensures that each rug is one-of-a-kind, offering you a timeless, high-quality piece that will last for years to come. Perfect for modern and minimalist homes, it’s a beautiful addition to any space.\u003c\/p\u003e\n\u003ch5\u003eSpecifications\u003c\/h5\u003e\n\u003cstyle type=\"text\/css\"\u003e\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg .tg-gvcd{background-color:#ffffff;border-color:#000000;color:#000000;text-align:left;vertical-align:top}\n.tg .tg-0lax{text-align:left;vertical-align:top}\n\u003c\/style\u003e\n\u003ctable class=\"tg\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"tg-gvcd\"\u003eMade In\u003c\/th\u003e\n\u003cth class=\"tg-0lax\"\u003eIndia\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-gvcd\"\u003eMaterial\u003c\/td\u003e\n\u003ctd class=\"tg-0lax\"\u003e80% jute, 15% cotton, 5% wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-gvcd\"\u003eDimensions – Small\u003c\/td\u003e\n\u003ctd class=\"tg-0lax\"\u003e78.74\" L × 55.12\" W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-gvcd\"\u003eDimensions – Medium\u003c\/td\u003e\n\u003ctd class=\"tg-0lax\"\u003e94.49\" L × 66.93\" W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-gvcd\"\u003eDimensions – Large\u003c\/td\u003e\n\u003ctd class=\"tg-0lax\"\u003e118.11\" L × 78.74\" W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"tg-gvcd\"\u003eCare Instructions\u003c\/td\u003e\n\u003ctd class=\"tg-0lax\"\u003eVacuum clean regularly; professional carpet cleaning if needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch5\u003eWhat our Experts Think\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"28\" data-end=\"179\"\u003e\n\u003cp data-start=\"30\" data-end=\"179\"\u003e\u003cstrong data-start=\"30\" data-end=\"59\"\u003eNatural texture \u0026amp; warmth:\u003c\/strong\u003e Crafted from jute, the Gesso Rug brings organic texture and subtle earth tones that enhance cozy, lived‑in interiors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"180\" data-end=\"352\"\u003e\n\u003cp data-start=\"182\" data-end=\"352\"\u003e\u003cstrong data-start=\"182\" data-end=\"211\"\u003eSubtle, versatile design:\u003c\/strong\u003e Neutral palette and understated pattern make it easy to pair with a range of decor styles—from Scandinavian to boho and modern minimalist.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"353\" data-end=\"512\"\u003e\n\u003cp data-start=\"355\" data-end=\"512\"\u003e\u003cstrong data-start=\"355\" data-end=\"381\"\u003eDurable and practical:\u003c\/strong\u003e Jute’s natural fibers are resilient under foot traffic, making this rug suitable for living rooms, dining spaces, and entryways.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"513\" data-end=\"646\"\u003e\n\u003cp data-start=\"515\" data-end=\"646\"\u003e\u003cstrong data-start=\"515\" data-end=\"540\"\u003eEco‑conscious choice:\u003c\/strong\u003e Made from plant‑based materials, offering a more sustainable flooring option without sacrificing style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"647\" data-end=\"761\"\u003e\n\u003cp data-start=\"649\" data-end=\"761\"\u003e\u003cstrong data-start=\"649\" data-end=\"676\"\u003eComfort with character:\u003c\/strong\u003e Firm yet inviting underfoot, adding tactile interest and grounding a space visually.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eQ\u0026amp;A\u003c\/h5\u003e\n\u003cp data-start=\"136\" data-end=\"288\"\u003e\u003cstrong data-start=\"136\" data-end=\"182\"\u003eQ: What type of rug is the Gesso Jute Rug?\u003c\/strong\u003e\u003cbr data-start=\"182\" data-end=\"185\"\u003eA: A \u003cstrong data-start=\"190\" data-end=\"216\"\u003enatural fiber area rug\u003c\/strong\u003e woven from durable jute, ideal for adding texture and warmth to a room.\u003c\/p\u003e\n\u003cp data-start=\"290\" data-end=\"447\"\u003e\u003cstrong data-start=\"290\" data-end=\"331\"\u003eQ: What design style does it feature?\u003c\/strong\u003e\u003cbr data-start=\"331\" data-end=\"334\"\u003eA: \u003cstrong data-start=\"337\" data-end=\"363\"\u003eMinimalist and organic\u003c\/strong\u003e, with a subtle, neutral palette that complements modern and Scandinavian interiors.\u003c\/p\u003e\n\u003cp data-start=\"449\" data-end=\"589\"\u003e\u003cstrong data-start=\"449\" data-end=\"486\"\u003eQ: What material is it made from?\u003c\/strong\u003e\u003cbr data-start=\"486\" data-end=\"489\"\u003eA: Crafted from \u003cstrong data-start=\"505\" data-end=\"518\"\u003e100% jute\u003c\/strong\u003e (or primarily jute blend), offering a natural, tactile feel underfoot.\u003c\/p\u003e\n\u003cp data-start=\"591\" data-end=\"699\"\u003e\u003cstrong data-start=\"591\" data-end=\"626\"\u003eQ: Where is this rug best used?\u003c\/strong\u003e\u003cbr data-start=\"626\" data-end=\"629\"\u003eA: Perfect for \u003cstrong data-start=\"644\" data-end=\"698\"\u003eliving rooms, bedrooms, dining areas, or entryways\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"823\"\u003e\u003cstrong data-start=\"701\" data-end=\"746\"\u003eQ: Is it suitable for high‑traffic areas?\u003c\/strong\u003e\u003cbr data-start=\"746\" data-end=\"749\"\u003eA: Yes, \u003cstrong data-start=\"757\" data-end=\"805\"\u003ejute construction provides robust durability\u003c\/strong\u003e for everyday use.\u003c\/p\u003e\n\u003cp data-start=\"825\" data-end=\"971\"\u003e\u003cstrong data-start=\"825\" data-end=\"853\"\u003eQ: How do I care for it?\u003c\/strong\u003e\u003cbr data-start=\"853\" data-end=\"856\"\u003eA: \u003cstrong data-start=\"859\" data-end=\"880\"\u003eRegular vacuuming\u003c\/strong\u003e is recommended; clean spills quickly and consider \u003cstrong data-start=\"931\" data-end=\"970\"\u003eprofessional cleaning for deep care\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"973\" data-end=\"1114\"\u003e\u003cstrong data-start=\"973\" data-end=\"1011\"\u003eQ: Does it work with modern décor?\u003c\/strong\u003e\u003cbr data-start=\"1011\" data-end=\"1014\"\u003eA: Yes, its \u003cstrong data-start=\"1026\" data-end=\"1063\"\u003eneutral tones and natural texture\u003c\/strong\u003e enhance contemporary, minimalist, and boho styles.\u003c\/p\u003e\n\u003ch5\u003eMaintenance Tips\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"51\" data-end=\"170\"\u003e\n\u003cp data-start=\"53\" data-end=\"170\"\u003e\u003cstrong data-start=\"53\" data-end=\"74\"\u003eVacuum regularly:\u003c\/strong\u003e Use a suction‑only vacuum or gentle setting to remove dust and debris without pulling fibers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"171\" data-end=\"283\"\u003e\n\u003cp data-start=\"173\" data-end=\"283\"\u003e\u003cstrong data-start=\"173\" data-end=\"198\"\u003eSpot clean carefully:\u003c\/strong\u003e Blot spills immediately with a clean, dry cloth; avoid rubbing to prevent fraying.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"284\" data-end=\"412\"\u003e\n\u003cp data-start=\"286\" data-end=\"412\"\u003e\u003cstrong data-start=\"286\" data-end=\"309\"\u003eMild cleaning only:\u003c\/strong\u003e For tougher spots, use a small amount of mild detergent and water; rinse lightly and dry completely.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"413\" data-end=\"504\"\u003e\n\u003cp data-start=\"415\" data-end=\"504\"\u003e\u003cstrong data-start=\"415\" data-end=\"439\"\u003eRotate periodically:\u003c\/strong\u003e Turn the rug every few months to promote even wear and fading.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"505\" data-end=\"619\"\u003e\n\u003cp data-start=\"507\" data-end=\"619\"\u003e\u003cstrong data-start=\"507\" data-end=\"533\"\u003eProtect from moisture:\u003c\/strong\u003e Keep the rug dry and avoid placing in damp areas, as jute is sensitive to moisture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"620\" data-end=\"700\"\u003e\n\u003cp data-start=\"622\" data-end=\"700\"\u003e\u003cstrong data-start=\"622\" data-end=\"648\"\u003eAvoid direct sunlight:\u003c\/strong\u003e Prolonged sun exposure can fade natural jute tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ferm Living","offers":[{"title":"78\" x 55\" \/ Off-White\/Dark Fig","offer_id":45456082239548,"sku":"1104271100","price":293.99,"currency_code":"USD","in_stock":true},{"title":"78\" x 55\" \/ Terracotta\/Off-White","offer_id":45456082272316,"sku":"1104271121","price":293.99,"currency_code":"USD","in_stock":true},{"title":"94\" x 67\" \/ Off-White\/Dark Fig","offer_id":45456082305084,"sku":"1104271101","price":445.99,"currency_code":"USD","in_stock":true},{"title":"94\" x 67\" \/ Terracotta\/Off-White","offer_id":45456082337852,"sku":"1104271122","price":445.99,"currency_code":"USD","in_stock":true},{"title":"118\" x 78\" \/ Off-White\/Dark Fig","offer_id":45456082370620,"sku":"1104271102","price":673.99,"currency_code":"USD","in_stock":true},{"title":"118\" x 78\" \/ Terracotta\/Off-White","offer_id":45456082403388,"sku":"1104271123","price":673.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/6151\/5324\/files\/gesso-jute-rug-ferm-living-horne-525741.webp?v=1780288590","url":"https:\/\/e-powergo.com\/products\/gesso-jute-rug","provider":"Set Up Your Ultimate Retreat","version":"1.0","type":"link"}